Innovation of Toyota in Hybrid

Toyota Innovation Lecturer: Dr. Barbara Igel Group members: Mr. Nguyen Hoang Hai Ms. Pham Thi Thu Hoai Ms. Kieu Phuong Ly 1 Toyota Introduction †¢ †¢ †¢ †¢ Established: 28 August 1937 Entrepreneur: Mr. Kiichiro Toyoda Total unit sold (up to July 2012): 200mil cars Company achievement: ?Product development motivation ?Extraordinary capability to manage large & global product development portfolio ?Launch more new vehicles than competitors ?Consistently deliver winners ?Continuous innovation and development 2 Prius XW10 the first Toyota’s hybrid was given to the market in December 1997 3 Prius XW10 he first Toyota’s hybrid was given to the market in December 1997 The car can run by both the gasoline and electricity 4 Differences Regular Car Hybrid Car Gasoline Gasoline & electricity CO2 emissions Less CO2 emissions Noise Silence powering High fuel consumption Low fuel consumption 5 Green Prius Make your gas last longer, Make your save last longer and M ake your dream comes true 6 The first generation An Architecture Innovation Product Prius XW10 7 What kind of innovation in nth Generations of Toyota Prius? Prius V Prius C Prius Plug -in Incremental innovation products 8 Competitive AdvantageProduct Development Strategy Process Goals 9 Product development strategy ? Conceiving & designing news cars ? Durability & Reliability ? Increase capital investment & shorter R&D cycles ? Reduce market risk 10 Product Development Process ? Fine balance between â€Å"shusa† program leader & â€Å"bucho† functional leader ? Parallel-path development, manage design and engineering trade-offs, and ensure flexibility (Apollo 11) ? Good relationship with suppliers 11 Product Development Process (†¦cont) ? Focus on collaboration and process ? Capturing and sharing the knowledge experience ? Monozukuri (â€Å"making products†) coming irectly from hitozukuri (â€Å"making people†) 12 Product Development Goals Focus on p roduct value which perceived by customers Product Value GAP Product Cost 13 PRIUS – THE LEADER OF HYBRID CARS PRIUS Toyota Time of Sales Models Sold units (at the end of september 2012) INSIGHT Honda 1997 1999 5 (with three generation) 2 (with two generation) 2,804,900 1,000,000 14 Solution adopted by the company Source: (Dehoff K. & Loehr J. , 2007, Innovation Ability) 15 Innovation Framework (Igel B. , 2012, Innovation & Techno entrepreneurship course) 16 Source: (Dehoff K. & Loehr J. , 2007, Innovation Ability) 17Reasons ? Thick history development culture ? Toyota Way: â€Å"people is the heart and soul† & â€Å"is the determinant of â€Å" best practice† approach† 18 Reasons ? â€Å"Shusa† : program manager ? â€Å"bucho†: functional manger ? Balancing authority ? Culture: the program success goal sharing broadly through the company 19 Reasons ? Forward & back up solution are developed simultaneously ? Ensure timeline schedule ? Culture : better product by making innovation everyday 20 Reasons ? Investing the innovative capacities to longterm suppliers ? Culture: collectivism, long-term thinking, uncertain avoidance – HIGH 21 Reasons Capturing & sharing knowledge and experience, making it available ? Management by means not by results ? Culture: better product by making innovation everyday 22 Reasons ? â€Å"making product† emanate from â€Å"making people† ? Culture: People is the heart & soul of Toyota; the life of employees together with the life of the company. 23 Reasons ? Strong ? Core values: ? Personal accountability ? Continuous improvement ? Collaboration ? Elimination of waste 24 Source: (Dehoff K. & Loehr J. , 2007, Innovation Ability) 25 Apply in Vietnam? ?No 26 Source: (Dehoff K. & Loehr J. , 2007, Innovation Ability) 27 28

The type of hypersensitivity Essay Example

The type of hypersensitivity Essay Example The type of hypersensitivity Essay The type of hypersensitivity Essay Section 2: Describe in inside informations three pathologies characterized by Type IV immune reactions. Hypersensitivity is the organic structure s overdone response to an allergen. The type IV hypersensitivity besides called delayed type hypersensitivity ( DTH ) as it takes 2-3 yearss for reaction to develop after exposure is a cell mediated immune response. The reaction does non affect antibodies but is due to interaction of T cells with antigens. The T cells involved in reactions are the memory cells derived from anterior stimulation to same antigen. Two common illustrations of DTH are the tuberculin type and contact type hypersensitivity ( Playfair and Chain, 2009 ) . The measure wise activity in Type IV is as follows: Antigen APC macrophage macrophage activated granuloma formation The tuberculin trial, allergic reaction to metal salts and little reactive chemicals coupled to haptens, rejection of transplanted variety meats and tegument contact reaction to poison Hedera helixs are illustrations of type IV hypersensitivity. Tuberculosis: Mycobacteria TB, an obligatory aerophilic intracellular pathogen enters the host via the respiratory path. The alveolar macrophages cause phagocytosis of bacteriums and cell mediated unsusceptibility develops and there is an inflow of lymph cells and activated macrophages into the lesion ensuing in granuloma formation. These bacilli remain in the granuloma and may acquire reactivated ( Reviewed in Raja, 2004 ) . When the host fails to support itself, the prevailing antigen provokes a chronic local DTH reaction. Continuous release of cytokines from the sensitized T lymphocytes leads to macrophage accretion many of which signifier epithelioid cells while others form multinucleate giant cells. Macrophages bearing bacterial antigen become marks for cytotoxic T-cells. Tissue harm occurs due to cytokine activated macrophages. The Mantoux reaction is characterized by erythema and sclerosis on shooting tuberculin into cell mediated immune person. Chronic granulomas are conseque nces of the above ( Delves and others, 2006 ) . Contact Dermatitis: This is a type of DTH response. It can happen in people who become sensitized while working with chemicals such as picryl chloride and chromates, methanal, trinitrophenol, Ni, gum terpentine, and active agents in assorted cosmetics and hair dyes. Poison oak and toxicant Hedera helixs are mediated by Th1cells. The mechanism involves the contact between the low molecular weight stuffs that are able to adhere to the peptides within the MHC channels on the surface of the Langherhans cells ( antigen showing cells ) to organize antigens. The Th1 cells sensitize to organize allergic Th1 cells. Subsequent interaction or exposure consequences in cytokine production that takes along clip. Chemical reaction is accompanied by hydrops of the cuticle with microvesicle formation. Skin testing is done to observe hypersensitivity. Patch trial is used to name patients with DTH ( Kindt and others, 2007 ; Delfs and others,2006 ) Contact sensitiveness ( CS ) , a signifier of DTH holding a T cell mediated response that occurs after exposure to haptens is characterized by subsequent leucocyte infiltration into tissue and hydrops on rhenium exposure. A survey on this was done to understand the map of mast cells and their function in contact hypersensitivity. ( Norman et al. , 2008 ) Type 1 Diabetes mellitus: It is a metabolic upset characterized by hyperglycaemia and is associated with entire or about lacking insulin due to pancreatic beta cell devastation. The pathogenesis involves the cytotoxic T lymph cell infiltration that lead to insulitis and affects the beta cells. Activated T lymphocytes cause cytokines formation ensuing in CD8+ cytotoxicity. The progresss converge towards the end of developing an antigen-specific immunotherapy for Type 1Diabetes ( Tsai et al.,2008 ) . Drumhead: Cell mediated hypersensitivity has been demonstrated in fungous diseases such as moniliasis, dermatophytosis, coccidioidiomycosis and histoplamosis and parasitic disease leshmaniasis. Crohn s disease and ulcerative inflammatory bowel disease belonging to the inflammatory intestine disease ( IBD ) exist as entities ensuing from dysregulated mucosal immune response to microbic antigens. Crohn s disease is characterized by transmural granulomatous redness affecting the full wall signifier mucous membrane to serosa. There is development of fibrosis, micro perforations, and fistulous witherss. Through out the GI piece of land redness seen. Organ specific autoimmune diseases such as type 1 diabetes, is a cell mediated hypersensitivity reaction. Psoriasis and Sarcoidosis are besides upsets of the delayed type of hypersensitivity ( James, 2000 ) . All of the above mentioned diseases show the type IV Hypersensitivity reactions. Mention: Delfs PJ. , Martin SJ. , BurtonDR. , Roitt IM. ( 2006 ) Roitt s Essential Immunolgy. 11th ed.Blackwell publication. The different types of type IV hypersensitivity reaction are explained along with clinical manifestations. Fauci, Braunwald, et al. ( 2009 ) . Harrison s Principles of Internal Medicine, 17th Ed, vol. 1, 2. McGraw Hill Medical. James, DG. ( 2000 ) A clinicopathological categorization of granulomatous upsets. Post grad Med Journal, 76 ( 898 ) Aug, pp. 457-465. Detailed information on granuloma formation. Kindt TJ. , Goldsby RA. and Osborne BA. , ( 2007 ) Kuby Immunology. 6th erectile dysfunction. New York. W.H.Freeman and company. Norman MU. , Hwang J, Hulliger S, Bonder CS, Yamanauchi J, Santamaria P and Kubes P. ( 2008 ) Mast Cells Regulate the Magnitude and the Cytokine Microenvironment of the Contact Hypersensitivity Response. Am J Pathology,172 ( 6 ) June, pp.1638-1649. Detailed account about contact hypersensitivity and mast cells functional function in ths hypersensitivity. Playfair, JHL. And Chain, BM. ( 2009 ) Immunology at a Glance.9th erectile dysfunction. London, Wiley-Blackwell. Introduction and background cognition to type IV hypersensitivity. Raja, A. ( 2004 ) Review article: Immunology of Tuberculosis. Indian Journal of Medical Research 120, October, pp. 213-232. Detailed description of Tuberculosis and related immunological facets. Tsai, S. , A. Shameli, Santamaria P. ( 2008 ) . CD8+ T cells in type 1 diabetes. Adv Immunol 100, pp. 79-124.

Free Essays on War In Vietnam

on the Vietnam War were â€Å"I am not going to lose Vietnam. I am not going to be the president who saw Southeast Asia become communist.† The U.S. was now fighting to keep communism out of Southeast Asia. One problem with Johnson’s approach was instead of sending ships and Gatling guns, he sent B-52 bombers that could carpet bomb miles of territory easily, Defoliants that killed jungles and humans alike, and ground fire power that was greater that any in history. Johnson believed that the key to success in the war in Vietnam was to frighten North Vietnam's leaders with the possibility of full-scale U.S. military intervention. In January 1964 he approved top-secret, covert attacks against North Vietnamese territory, including commando raids against bridges, railways, and coastal installations. Johnson also ordered the U.S. Navy to conduct surveillance missions along the North Vietnamese coast. He increased the secret bombing of territory in Laos along the Ho Chi Minh Trail, a growing network of paths and roads used by the North Vietnamese to transport supplies into South Vietnam.In February 1965 the U.S launched operation Rolling Thunder, which was the massive bombing of North Vietnam but had little affect on the communist nation. From 1963 to 1966 the number of us troops in Vietnam went from 14 000 to 267,000 and the Regular Vietcong army grew from 25 000 to 101 000 with another 170 000 irregulars in reserve. By early 1967, the war wa! s becoming more costly the United States And the North Vietnamese had ever imagined. Both sides did not want to change their demands. The U.S. wanted the communists to leave and let South Vietnam to become its own country. The North Vietnamese wanted the unification of the country and the total evacuation of all us troops and a halt to their involvement in South Vietnam. By 19... Free Essays on War In Vietnam Free Essays on War In Vietnam The war in veitnam Only hours after Lyndon Johnson Had became president of the United States in 1963, his first words on the Vietnam War were â€Å"I am not going to lose Vietnam. I am not going to be the president who saw Southeast Asia become communist.† The U.S. was now fighting to keep communism out of Southeast Asia. One problem with Johnson’s approach was instead of sending ships and Gatling guns, he sent B-52 bombers that could carpet bomb miles of territory easily, Defoliants that killed jungles and humans alike, and ground fire power that was greater that any in history. Johnson believed that the key to success in the war in Vietnam was to frighten North Vietnam's leaders with the possibility of full-scale U.S. military intervention. In January 1964 he approved top-secret, covert attacks against North Vietnamese territory, including commando raids against bridges, railways, and coastal installations. Johnson also ordered the U.S. Navy to conduct surveillance missions along the North Vietnamese coast. He increased the secret bombing of territory in Laos along the Ho Chi Minh Trail, a growing network of paths and roads used by the North Vietnamese to transport supplies into South Vietnam.In February 1965 the U.S launched operation Rolling Thunder, which was the massive bombing of North Vietnam but had little affect on the communist nation. From 1963 to 1966 the number of us troops in Vietnam went from 14 000 to 267,000 and the Regular Vietcong army grew from 25 000 to 101 000 with another 170 000 irregulars in reserve. By early 1967, the war wa! s becoming more costly the United States And the North Vietnamese had ever imagined. Both sides did not want to change their demands. The U.S. wanted the communists to leave and let South Vietnam to become its own country. The North Vietnamese wanted the unification of the country and the total evacuation of all us troops and a halt to their involvement in South Vietnam. By 19...

Sex Education essays

Sex Education essays Sex education and the revolving issues are important and significant in our childrens growth of learning and for the development of our future. Sex is an issue that should be introduced thoroughly to teenagers in high school through classes. Arguments are spewed out to protect our children from the ever-growing environment, which contribute to diverse views. Young adults are heavily influenced by the pop culture attracting them towards consenting sex and not really realizing the hidden issues relating to the emotional and physical consequences. Education to our young adults will better equip them to make more conscientious decisions about their sexual relationships. All aspects of sex education are needed to be discussed and reviewed thoroughly to insure knowledgeable young adults for our new society. Security and safety for our upcoming young adults are the main focus of the guidance to be given to support our teens. Sex information needs to be better covered with proper and thoroug h details and facts. There are certain methods needed to be taken in order to inform our young teens of this issue. Teachers as well as parents are needed to be more informed constantly with new obstacles and different environments that kids are being exposed to. Changing circumstances bring challenges to the table and therefore ask for more support from the parental units. Unable to consistently follow up with their children, parents are left to only hoping that their children will not fall to become a victim of teen pregnancy, STDs, or other diseases. Statistics reveal that 81 percent of American adults advocate for joint ventures of abstinence and contraceptive curriculums compared to supporting abstinence-only programs. This shows the earnestness of these programs and the severity of sex amongst teens. In addition, 79 percent of adults in the U.S. still agree on supporting contraceptive programs, unconcerned with the level of sexual acti...

Strategy in Action. Zurich Insurance Essay Example | Topics and Well Written Essays - 3000 words

Strategy in Action. Zurich Insurance - Essay Example The major issues addressed involves how effective business strategies are adopted by Zurich Insurance, and how can they improve the strategies to run the business in better and efficient way. The analysis is executed through SWOT and PESTLE analyses to identify the internal strengths and weaknesses and uncontrollable external opportunities as well as threats are identified by overall industry analysis, value chain analysis and other telescopic observation matrix. The study has revealed that through customer-centric approach Zurich Insurance can sustain and make growth in the coming years as the prospect for industry is generally found to be quite promising. The life-insurance segment can also provide further leverage for the company in the coming years as the demand for such financial product is increasing among people. Zurich HelpPoint can provide the company certain advantages in attaining their objectives in future. Zurich Insurance is an international company that is engaged with the rendering of financial services related to insurance-based sector. The services provided by Zurich Insurance are vehicle insurance, life insurance, business insurance, building insurance along with pension and investments. The market in which Zurich operates its business is highly competitive. The vision of Zurich Insurance is to be the leader in rendering of economic safeguard as well as investment solutions in relation to customer requirements, financial performance along with employee motivation. The company’s philosophy is to focus on ‘Customer Centricity’. They emphasise on individual customers that can assist them to reinforce the brand. Moreover, the company also puts attention towards its employees as the employees work as ‘one team’ (Zurich, 2011). ... es 3.1 Vision Zurich Insurance is an international company that is engaged with the rendering of financial services related to insurance-based sector. The services provided by Zurich Insurance are vehicle insurance, life insurance, business insurance, building insurance along with pension and investments. The market in which Zurich operates its business is highly competitive. The vision of Zurich Insurance is to be the leader in rendering of economic safeguard as well as investment solutions in relation to customer requirements, financial performance along with employee motivation. The company’s philosophy is to focus on ‘Customer Centricity’. They emphasise on individual customers that can assist them to reinforce the brand. Moreover, the company also puts attention towards its employees as the employees work as ‘one team’ (Zurich, 2011). 3.2 Mission Statement Mission statement of any organisation can be stated to be a reflection of its core principl es, identities and values. Mission statement shows the future perspective of the company. The target market segments for the company are individuals, small along with medium-sized businesses and key global corporations. The mission statement of Zurich Insurance is as follows: â€Å"We’re working to become the UK’s leading provider of financial services, giving you customer service you’ve never experienced before. We’re committed to doing the right thing, in the right way and for the right reason for you, our employees and the communities we work in† (Zurich, 2011). The aim of the company is to eradicate the obstacles that prevent people from the ultimate utilisation of their earning (Zurich, 2011). 3.3 Corporate Objectives The corporate objective of the company towards environment is aimed to decrease

The Concerns of the Management Team of All Star Industries Essay

The Concerns of the Management Team of All Star Industries - Essay Example Considering all the facts of the case, it is fairly clear that the potential public relations backlash that the management fears is purely their problem. Consequently, Yvonne is entitled to have a full refurbishment of costs for the surgical procedure. The suspicion that she may have acquired the kidney via unauthorized channels is again a problem for the regulators and policymakers, taking for granted the basic entitlement of a citizen to. Looking exclusively at the issue of buying body parts, one can take guidance from principles of environmental ethics in ascertaining the legitimacy and ethicality of particular decisions. (Ashley et.al, 2006, p.47) It is important to remember that regulating transplants and aiming to stamp out illegal trading in organs is the need of the hour, for this practice is seen as tainting medical standards and causing a shortage of donated organs for those most in need. Critics of the practice bemoan how transplant surgery  in China has now become â€Å"a cash cow, due to the rising trade in illegal organs and the fact that many hospitals offer the operations despite having staff who are poorly qualified to carry them out or inadequately supervised. The illegal organ trade has led to a severe shortage of donated organs, to the extent that it is estimated that only around 20,000 transplants can be carried out annually despite up to 2 million Chinese people needing these operations every year.† (Perspectives in Public Health, 2006, p.152) Social class also plays a major role in who gets the transplant and who does not. For a Chinese company like All Star Industries, this is a sensitive issue, for, despite all the genuine intentions behind approving Yvonne’s claim, they could be perceived as siding with the elite – an image that could damage their business prospects. Further, many foreigners from advanced nations also visit China for  transplants as they â€Å"are far more affordable than prices for the same operations in Western Europe, thus pushing the poorer Chinese people (80% of whom have no medical insurance) still further down the queue†.  

Media summary and analysis Assignment Example | Topics and Well Written Essays - 500 words

Media summary and analysis - Assignment Example It has done great saving for laundry business. With this technology, they not only purify and recycle water but have also saved electricity and use of detergent. The company is expanding with their new projects like a new project with nursing home. They have raised steady revenue in their business till then. OT’s value in market is constantly increasing because of its effective, natural friendly and affordable price. Moreover their business type has many positives points which have given them great success. Getting an Ozone generator will help nursing school and other customers in saving electricity and in future will help them more with the growing rates of electricity. Many institutes and organizations are run by Australian government which is non-profit in nature. The technology and business type OT can increase their business; if they make government-running organizations their client. The key features that are growing OT’s business are that it has cheap installment, is environmental friendly, is safe, and consumes less electricity. These are the core-demonstrated abilities of company OT, which is increasing their business and profit. The main reason over which the business OT is running and expanding is its benefits. Its cheap installment, environmental friendly, safe, and less consumption of electricity are the benefits, which can get from them. Their target market is organizations that are looking for a safe investment. And want their system to last long without any issues and repair. The company OT, which makes and install ozone generators, started their project for commercial laundry machines; and with them, they have gained good profit. Moreover commercial laundry system has also got many benefits after installing ozone generators. Now when OT is expanding their business; they aim to target government-running organizations like nursing house etc. Ozone generator is a successful technology in